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California Fairs Alliance


The California Fairs Alliance is a subsidiary of Western Fairs Association, providing advocacy and resource development for the network of California fairs.


The CFA mission is to represent the interests of California fairs with effective volunteer leadership that influences key decision-makers through advocacy, education and communication.

Learn more about CFA's legislative efforts by exploring California Fairgrounds Appreciation Month
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Current news from California Fairs Alliance


  • California Fairgrounds Appreciation Month: May is celebrated state-wide as Fairgrounds Appreciation Month. Activities at the Capitol include a legislative reception hosted by Assemblymember Frank Bigelow, an exhibit honoring California fairgrounds outside the Governor's office, and Capitol Fairgrounds Day, which brings fair CEOs and Board Members together with their legislators. Follow the link to view images from last year's events.


To stay up-to-date with everything CFA, join our Closed Facebook Group: California Fairs Alliance. Membership is restricted to active WFA members.

CFA Board of Directors

CHAIR
Patricia Conklin
CEO, Dixon May Fair
(707) 678-5529
Email

SACRAMENTO VALLEY AREA
Stephen Kenny
CEO, Butte County Fair
(530) 846-3626
Email

WFA PRESIDENT
Judy Carrico
Fair Ops Mgr, Alameda County Fair
(925) 426-7504
Email
LEGISLATIVE STAFF
Louie Brown
Kahn, Soares & Conway
(916) 448-3826
Email


VICE CHAIR
Dan Jacobs
CEO, Antelope Valley Fair
(661) 948-6060
Email

SAN JOAQUIN AREA
Tom Mitchell
CEO, Madera District Fair
(559) 674-8511
Email

MEMBER AT LARGE
Becky Bartling
CEO, Sonoma County Fair
(707) 545-4200
Email
LEGISLATIVE STAFF
Norm Towne
Consultant
(916) 712-9989
Email

CASCADE AREA
Nancy Sites
CEO, Tulelake-Butte Valley Fair
(530) 667-5312
Email

SOUTHERN AREA
Jennifer Murad
Staff, Antelope Valley Fair
(661) 948-6060 x135
Email

CARF REPRESENTATIVE
John Alkire
CEO, Big Fresno Fair
(559) 650-3247
Email

CDFA REPRESENTATIVE
John Quiroz
Branch Chief, CDFA - F&E
(916) 900-5025
Email

CENTRAL COAST AREA
Joe Brengle
CEO, Contra Costa County Fair
(925) 757-4400
Email

SERVICE MEMBER REPRESENTATIVE
Brandy Arredondo
Noel's Foods, Inc.
(661) 979-6535
Email

WFA LIASION
Cliff Munson
CEO, Siskiyou Golden Fair
(530) 842-2767
Email

CFSA REPRESENTATIVE
Rebecca Desmond
Deputy Manager, CFSA
(916) 921-2213
Email
MOTHER LODE AREA
Jody Gray
CEO, El Dorado County Fair
(530) 621-5860
Email

GENERAL REPRESENTATIVE
Ernie Guderjahn
Theater-16, Inc.
(951) 696-3646
Email



WFA STAFF
Sarah Cummings
Executive Director, WFA
(916) 927-3100
Email

NORTH COAST AREA
Gabriella Calicchio
CEO, Marin County Fair
(415) 473-6400
Email
MEMBER AT LARGE
Rich Persons
CEO, Santa Maria Fairpark
(805) 925-8824
Email


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