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California Fairs Alliance


The California Fairs Alliance is a subsidiary of Western Fairs Association, providing advocacy and resource development for the network of California fairs.


The CFA mission is to represent the interests of California fairs with effective volunteer leadership that influences key decision-makers through advocacy, education and communication.

Learn more about CFA's legislative efforts by exploring California Fairgrounds Appreciation Month
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Current news from CFA


  • California Fairgrounds Appreciation Month: May is celebrated state-wide as Fairgrounds Appreciation Month. Activities at the Capitol include a legislative reception hosted by Assemblymember Frank Bigelow, an exhibit honoring California fairgrounds outside the Governor's office (on display May 14-18), and Capitol Fairgrounds Day (May 15), which brings fair CEOs and Board Members together with their legislators. Follow the link to view images from last year's events.


To stay up-to-date with everything CFA, join our Closed Facebook Group: California Fairs Alliance. Membership is restricted to active WFA members.

CFA Board of Directors

CHAIR
Cliff Munson
CEO, Siskiyou Golden Fair
(530) 842-2767
Email

SACRAMENTO AREA
Rita Moore
CEO, Yolo County Fair
(530) 402-2222
Email

WFA PRESIDENT
Patricia Conklin
CEO, Dixon May Fair
(707) 678-5529
Email
LEGISLATIVE STAFF
Louie Brown
Kahn, Soares & Conway
(916) 448-3826
Email


VICE CHAIR
Becky Bartling
CEO, Sonoma County Fair
(707) 545-4200
Email

SAN JOAQUIN AREA
Matt Cranford
CEO, Stanislaus County Fair
(209) 668-1333
Email

WFA LIASON
Judy Carrico
Fair Ops Mgr, Alameda County Fair
(925) 426-7504
Email
LEGISLATIVE STAFF
Norm Towne
Consultant
(916) 712-9989
Email

CASCADE AREA
Jim Wolcott
CEO, Lassen County Fair
(530) 251-8900
Email

SOUTHERN AREA
Jennifer Murad
Staff, Antelope Valley Fair
(661) 948-6060 x135
Email

CARF REPRESENTATIVE
John Alkire
CEO, Big Fresno Fair
(559) 650-3247
Email

CDFA REPRESENTATIVE
John Quiroz
Branch Chief, CDFA - F&E
(916) 900-5025
Email

CENTRAL COAST AREA
Joe Brengle
CEO, Contra Costa County Fair
(925) 757-4400
Email

SERVICE MEMBER REPRESENTATIVE
Brandy Arredondo
Noel's Foods, Inc.
(661) 979-6535
Email



CFSA REPRESENTATIVE
Rebecca Desmond
Deputy Manager, CFSA
(916) 921-2213
Email
MOTHER LODE AREA
Jody Gray
CEO, El Dorado County Fair
(530) 621-5860
Email

GENERAL REPRESENTATIVE
Ernie Guderjahn
Theater-16, Inc.
(951) 696-3646
Email



WFA STAFF
Sarah Cummings
Executive Director, WFA
(916) 927-3100
Email

NORTH COAST AREA
Carlene Moore
CEO, Napa County Fair & Fiesta
(707) 942-5111
Email
MEMBER AT-LARGE
Rich Persons
CEO, Santa Maria Fairpark
(805) 925-8824
Email

WFA STAFF
Chris Pickering
Communications Director, WFA
(916) 927-3100
Email
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