Category: Cultural Marketing
Program: Omnium Circus - Celebrating Diversities
The Arizona State Fair brought Omnium, A Bold New Circus, to the Fair to educate and celebrate diversities through art. Omnium’s “I’m Possible” show featured acrobats, dancers, contortion, and aerial artistry. The Arizona State Fair staff thought beyond the standard ADA requirements to meet the needs of those with neurodiversity’s. The show utilized storytelling throughout the performances to share how each performer had overcome challenges in their life and learning their craft. Guests were entertained with beautiful performances, which included aerial work performed by an individual who was born without legs and acrobat skill demonstrated by an individual who was born deaf.
Result – The Arizona State Fair team created a welcoming experience at the Fair for those impacted by low mobility, blind/low vision, deaf and hard of hearing, autism, Down’s Syndrome, and other disabilities. The Circus proved to be an excellent vehicle to adapt to the community, integrating new practices to how people experienced the Fair.