Joint Health and Safety Public Outreach Campaign
In 2021, the Big Fresno Fair created the Joint Health and Safety Public Outreach Campaign executed in partnership with the Fresno County Department of Health (FCDPH), with the goal of hosting an in-person 2021 Big Fresno Fair and supporting the attendees and community. The Big Fresno Fair sought out to achieve this goal with a three-pronged joint health and safety campaign that included a Media PSA Campaign, Health & Safety Press Briefing, as well as a Fair-Focused Public Safety Campaign. Their efforts in cooperation with FCDPH resulted in a unified front that promoted and resulted in an in-person fair! Their hard work thwarted any negative media coverage and strengthened public confidence in attending this in-person event, resulting in an incredibly successful 2021 Big Fresno Fair.