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At WFA, we know that you need to make every investment count

That's why we've made multiple levels of advertising participation available,
with special member-exclusive opportunities and pricing.

We are currently accepting advertisements for the Fall Issue of the Fair Dealer magazine; the deadline for submissions is September 1. Please contact the WFA office for details.

Your Advertising Options

Fair Dealer

Fair Dealer

A quarterly magazine mailed to more than 1,500 fair industry CEOs, staff, board members, associations, government regulators and fair-related businesses. This glossy, full-color magazine features must-read articles on the latest industry happenings, fair wraps, profiles of industry figures, editorials from key leaders, and new member highlights. 
Date List & Membership Directory

Date List & Membership Directory

A comprehensive listing of fair dates, key decision-makers and businesses distributed to more than 1,300 fair professionals. This annual directory is the most requested industry guide by WFA member fairs and fair-related businesses in the western United States and Canada. Gain yearlong exposure with one of the industry's most utilized publications. 
Mini Date List

Mini Date List

A vital travel companion for fair professionals, distributed to fairs and their board members. 
Pocket Guide

Pocket Guide

This essential guide is provided to every attendee at the annual WFA Convention and serves as their map and complete schedule of programming. 


For convention, podcast, and other sponsorship opportunities, please contact the WFA Communications Director at (916) 927-3100 

Fair Dealer

Member Rates

Size 1 Issue 2 - 3 Issues 4 Issues
Back Cover $1000 $950 $800
Inside Covers $750 $710 $600
Full Page $600 $570 $480
½ Page $360 $340 $290
¼ Page $180 $170 $145
Marketplace $100 $95 $80

*price is per issue; multi-issue orders are paid in quarterly installments

Nonmember Rates

Size 1 Issue 2 - 3 Issues 4 Issues
Back Cover $1,200 $1,140 $960
Inside Covers $900 $855 $720
Full Page $720 $685 $575
1/2 Page $435 $410 $350
1/4 Page $215 $205 $175
Marketplace $120 $115 $95

*price is per issue; multi-issue orders are paid in quarterly installme

Editorial Calendar

Issue Focus Release Date Artwork Deadline
FALL Pre-Convention October September 1
WINTER CONVENTION January December 1
SPRING Post-Convention April March 1
SUMMER Fair Season July June 1

Ready to order? Click here


Date List & Membership Directory

*Must be a member to advertise in the Date List & Membership Directory

Back Cover $2,000
Inside Covers $1,200
Dividers $800
Full Page (Color) $600
Full Page (B/W) $400
½ Page (Color) $350
½ Page (B/W) $250

Mini Date List

*Must be a member to advertise in the Mini Date List

Back Cover $1,000
Inside Covers $600
Full Page (B/W) $200

Pocket Guide

*Must be a member to advertise on the Pocket Guide

Back Cover (3x8) $500


To Place Your Order, Download and Submit this Form:

Advertising Insertion Order

First Name
Last Name
Email Address


Advertising Insertion Order Attach your completed Ad IO here
Ad Artwork (optional) For files over 5 MB, email chris@fairsnet.org
For best results, submit your artwork as a PDF, CMYK with 0.125" bleed
JPEG, GIF, TIFF, Adobe InDesign, and Adobe Illustrator are also acceptable formats
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