The excitement, the atmosphere, the little moments of magic — that’s what keeps people coming back to fairs, generation after generation. But when every fair offers rides, food, games, and attractions, the real differentiator isn’t the offerings themselves. It’s how guests feel during their visit. And that’s where experience becomes your secret weapon.
In this keynote, Dan Gingiss shows WFA attendees how to turn every touchpoint — from ticketing and parking to midway interactions, food stands, and farewell waves — into intentionally crafted, unforgettable experiences. Drawing on his WISE framework — Witty, Immersive, Shareable, and Extraordinary — Dan uses stories from entertainment, retail, hospitality, and other industries to illustrate how small, thoughtful touches can spark joy, generate word‑of‑mouth, and build lifelong loyalty.
You don’t need to overhaul operations or spend big. Often, it’s the little unexpected details — a witty sign, a surprise treat, a heartfelt “thank you” — that make the biggest impact. By the time the keynote is over, you’ll see your fair through a new lens: not as a collection of ideas and logistics, but as a stage for meaningful experiences.
Get ready to walk away WISE — ready to transform everyday interactions into moments that guests want to relive, share, and come back for year after year.