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California Fairs Alliance

The California Fairs Alliance is a subsidiary of Western Fairs Association, providing advocacy and resource development for the network of California fairs.

The CFA mission is to represent the interests of California fairs with effective volunteer leadership that influences key decision-makers through advocacy, education and communication.

Learn more about CFA's legislative efforts by exploring California Fairgrounds Appreciation Month

Current news from California Fairs Alliance

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  • California Fairgrounds Appreciation Month: May is celebrated state-wide as Fairgrounds Appreciation Month. Activities at the Capitol include a legislative reception hosted by Assembly member Frank Bigelow, an exhibit honoring California fairgrounds outside the Governor's office, and Capitol Fairgrounds Day, which brings fair CEOs and Board Members together with their legislators. Follow the link to view images from last year's events.
  • Fall Managers Conference: Join us in Sacramento November 5-7, 2019 for our 41st annual event.
  • To stay up-to-date with everything CFA, join our Closed Facebook Group: California Fairs Alliance. Membership is restricted to active WFA members.

California Fairs Alliance Board of Directors

CHAIR

Patricia Conklin
CEO, Dixon May Fair

VICE CHAIR

Dan Jacobs
CEO, Antelope Valley Fair

CASCADE AREA

Nancy Sites
CEO, Tulelake-Butte Valley Fair

CARF REPRESENTATIVE

John Alkire
CEO, Big Fresno Fair

CDFA REPRESENTATIVE

John Quiroz
Branch Chief, CDFA - F&E

CENTRAL COAST AREA

Joe Brengle
CEO, Contra Costa County Fair

CFSA REPRESENTATIVE

Rebecca Desmond
Deputy Manager, CFSA

GENERAL REPRESENTATIVE

Ernie Guderjahn
Theater-16, Inc.

LEGISLATIVE STAFF

Louie Brown
Kahn, Soares & Conway

Norm Towne
Consultant

MEMBER AT LARGE

Becky Bartling
CEO, Sonoma County Fair

Rich Persons
CEO, Santa Maria Fairpark

MOTHER LODE AREA

Jody Gray
CEO, El Dorado County Fair

NORTH COAST AREA

Gabriella Calicchio
CEO, Marin County Fair

SACRAMENTO VALLEY AREA

Stephen Kenny
CEO, Butte County Fair

SAN JOAQUIN AREA

Tom Mitchell
CEO, Madera District Fair

SERVICE MEMBER REPRESENTATIVE

Brandy Arredondo
Noel's Foods, Inc.

SOUTHERN AREA

Jennifer Murad
Staff, Antelope Valley Fair

WFA LIASION

Cliff Munson
CEO, Siskiyou Golden Fair

WFA PRESIDENT

Judy Carrico
Fair Ops Mgr, Alameda County Fair

WFA STAFF

Sarah Cummings
Executive Director, WFA
1776 Tribute Road, Suite 210, Sacramento, California 95815 phone: (916) 927-3100
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