Meet the Team

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Sarah Cummings

President & CEO

Founded in 1922 and incorporated in 1945, Western Fairs Association (WFA) is a nonprofit trade association serving the fair industry throughout the western United States and Canada. The association's primary purpose is to assist in maintaining the highest professional standards within the fair industry through a network of individuals and organizations. The primary objective of Western Fairs Association is to promote the prosperity of the fair industry through educational activities, training programs, and legislative advocacy. Sarah carries out the policies and practices developed by the association and is responsible for the business conduct and overall operations of the association and subsidiaries.