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California Fairs Alliance

The California Fairs Alliance is a subsidiary of Western Fairs Association, providing advocacy and resource development for the network of California fairs.The CFA mission is to represent the interests of California fairs with effective volunteer leadership that influences key decision-makers through advocacy, education and communication.

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Save Your Fairgrounds

Calling all communities. We need your help.


Step up to save the California’s fairgrounds.

A few short months ago, fairgrounds across the state were in the planning stages for their largest hosted event, the annual fair.

Now, these same fairgrounds face potential closure without the emergency funding they desperately need to survive this crisis. From creating cherished family memories and generating revenue, jobs and tax dollars, to serving as an essential evacuation site during natural disasters, losing our fairgrounds would leave a giant void in communities large and small across California.

How can this happen?

Fairgrounds are self-funded, meaning they rely on event revenues to operate. With the postponement or cancellation of all events over the past 5+ months including the annual fairs, revenue streams have been severely depleted. Without relief aid from the State of California to get through this rough patch, fairgrounds throughout the state will potentially close their doors.

HOW CAN I HELP?

Download CFA Proud Member Digital Stamp

We have rebranded and are ready to take action, CFA members we appreciate you! Here is your new Digital Stamp to include on your website, social media, or email signature.

Download today!

California Fairs Alliance Board of Directors

CHAIR

Patricia Conklin
CEO, Dixon May Fair

VICE CHAIR

Dan Jacobs
CEO, Antelope Valley Fair

CASCADE AREA

Nancy Sites
CEO, Tulelake-Butte Valley Fair

CARF REPRESENTATIVE

John Alkire
CEO, Big Fresno Fair

CDFA REPRESENTATIVE

John Quiroz
Branch Chief, CDFA - F&E

CENTRAL COAST AREA

Joe Brengle
CEO, Contra Costa County Fair

CFSA REPRESENTATIVE

Rebecca Desmond
Deputy Manager, CFSA

GENERAL REPRESENTATIVE

Ernie Guderjahn
Theater-16, Inc.

LEGISLATIVE STAFF

Louie Brown
Kahn, Soares & Conway

Norm Towne
Consultant

MEMBER AT LARGE

Becky Bartling
CEO, Sonoma County Fair

Rich Persons
CEO, Santa Maria Fairpark

MOTHER LODE AREA

Jody Gray
CEO, El Dorado County Fair

NORTH COAST AREA

Allison Keaney
CEO, Sonoma-Marin Fair

SACRAMENTO VALLEY AREA

Stephen Kenny
CEO, Butte County Fair

SAN JOAQUIN AREA

Tom Mitchell
CEO, Madera District Fair

SERVICE MEMBER REPRESENTATIVE

Brandy Arredondo
Noel's Foods, Inc.

SOUTHERN AREA

Jennifer Murad
Staff, Antelope Valley Fair

WFA BOARD CHAIR

Cliff Munson
CEO, Siskiyou Golden Fair

WFA BOARD LIASION

Judy Carrico
Owner, Wildly Successful Fair Planning

WFA STAFF

Sarah Cummings
President & CEO, WFA
1776 Tribute Road, Suite 210, Sacramento, California 95815 phone: (916) 927-3100
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