The San Diego County Fair is nominated for their “Mad About the Fair” theme.
Breaking from the traditional agriculture-based approach when considering their annual theme, the San Diego County Fair ventured into a world of fantasy, imagination, and fun. Transporting guests to the world of Lewis Carroll’s Alice in Wonderland, the Fair offered a ‘Tea Time in Wonderland’ experience, flamingo golf croquet, a 22,000 square foot Wonderland exhibit, and displayed first editions of the novel.
Adding to the Wonderland theme, the Fair partnered with their local Steampunk Society to entertain patrons with costumed grounds acts and a Summer Steam Maker Festival.
Hosting a record 1,609,481 guests, the San Diego County Fair attributes their innovative theme as a significant contributing factor; a position supported by guest surveys, in which over 15% of attendees stated that the fair’s theme was a big influence on their decision to attend the fair (compared to the previous year’s 7%).