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Building better fairs, festivals and special events by providing professional leadership, education and communication.

Festivals & Special Events Member Benefits

By aligning your Festival or Special Event with WFA, you'll gain access to all of the resources you need to put on a successful event year after year. Connect with business partners and learn from industry leaders as you discover ideas that you can implement at your own event.

Networking and Educational Opportunities

  • Annual Credentials: The Western Fairs Association credential allows free gate entry into 95 percent of member fairs.
  • Convention, Trade Show and Showcase: WFA's premier event connects more than 1,200 fair CEOs, directors, staff and fair-related professionals in one convenient location. From Trade Show and Entertainment Showcase to nightly receptions and educational sessions, you won’t want to miss this annual event. As a member, discounts apply.
  • Open Houses: WFA hosts Open Houses at the California State Fair, the San Diego County Fair and one or more fairs located in other states in the West. These events are open to members and those interested in membership, and are intended as a networking opportunity for fair staff, service members and local dignitaries in a relaxed environment.
  • Feature Fair Tours: Take your learning on the road and participate in the annual Feature Fair Tour. Each year, Western Fairs Association selects one fair-in-progress to tour. The two- to four-day event allows you to get acquainted with all aspects of the fair, members from other divisions and staff members from other fairs, while enjoying behind-the-scenes tours of the featured fairs’ best.
  • WFA Meetings & Mixers: Join other industry professionals to discuss the latest news in the fair industry at various fairs in progress.


  • Date List & Membership Directory: A comprehensive listing of fair dates, key decision-makers and businesses produced annually. This premier publication lists fairs alphabetically and businesses by division—making it easy to plan your festival or special event.
  • Mini Date List & Membership Directory: A condensed version of the Date List and Membership Directory listing fairs by state as well as festivals, fair associations, fair foundations and government agencies—a vital travel companion for festival and special event professionals.
  • Fair Dealer Magazine: A quarterly magazine mailed to more than 1,500 fair industry CEOs, directors, staff, board members, associations, government regulators and fair-related businesses. This magazine features must-read articles on the latest industry happenings, fair wraps, profiles of industry figures, editorials from key leaders and new member business listings.

Website and Social Media

  • WFA Website: Stay up-to-date on WFA activities, view fair dates, find industry events, locate service members by company type in the Business Directory and review the latest information from the California Fairs Alliance.
  • Newsletter: Sent the second Tuesday of every month, the Western Fairs Association e-newsletter reaches more than 2,000 members, nonmembers, fair CEOs, directors, VIPs and service members.
  • Facebook and Twitter: Get a behind-the-scenes look at WFA. Receive daily or weekly updates on industry news, upcoming meetings, new members and travel schedules.
  • Podcast: Follow WFA's 'Fair Share' for interviews with industry leaders. An exclusive member benefit coming Spring 2017!


  • Logo: Let your business partners know you are a Western Fairs Association member by utilizing our logo on your company letterhead, website, business cards and other promotional items.
  • Advertising: There are a number of advertising opportunities available to members at a discounted rate. New members receive a 10% discount on their first ad order placed within the first 3 months of membership.

Award Programs

  • Achievement Awards Program: The Achievement Awards Program was developed to recognize and promote excellence throughout the fair industry. Participation in the Achievement Awards Program gains visibility and recognition for your fair or business, as well as the opportunity to learn from others.
  • Merrill Award: The Merrill Award, named in honor of Western Fairs Association founder Louis Merrill, is given to an Achievement Award winning entry that clearly demonstrates innovation, vision and excellence.
  • Hall of Fame: The Hall of Fame honor is presented to an individual whose dedicated efforts have enriched the tradition of fairs and encouraged the professionalism of the industry as a whole.
  • Blue Ribbon Award Program: This industry recognition program allows fairs to show their appreciation of individuals or organizations who have volunteered their time and energy in support of their fair.

Ready to Join?

Return to the Festival & Special Event Application and start receiving your benefits today!
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