The 92nd annual Western Fairs Association (WFA) Convention and Trade Show opened on January 11 at the Grand Sierra Resort, for the start of a highly successful four-day run. A record-breaking 1,250+ fair CEOs, directors, staff, service members and fair industry professionals attended our premier event.

Trade Show 

Attendance was strong from start to finish for the two-day, sold-out Trade Show. The 2016 Trade Show, January 4-5, in Anaheim is already 95 percent sold!


Guests were treated to two spectacular keynotes speakers. Randy Bernard, former fair staff and now head of Rural Media Group and GhostTunes, gave a passionate presentation on the intersection of rural and urban life, and Karen McCullough gave insights on branding and customer service. From Gotta Pay to Play: The New Face of Facebook and Birth Order: What’s it Got to Do with Business to Digital Marketing and On the Spot Interviews, attendees packed sessions to learn from industry experts.


Ovations FanFare, LP, took home the prestigious Barham Award, recognizing innovation, quality and leadership of service. Nevada County Fair CEO Sandy Woods and Salinas Valley Fair Director Paul Beckett were inducted into the WFA Hall of Fame. The Merrill Award was awarded to the Del Norte County Fair for their successful fair funding campaign and to the Big Fresno Fair for their fair museum.


The successful Convention closed with Pat Kress, PK Consulting, turning the leadership gavel over to Troy Bowers, Amador County Fair CEO. Ventura County Fair CEO Barbara Quaid will serve as vice president and Napa Valley Expo CEO Joe Anderson assumed the treasurer post for the WFA board.

2016 Convention

Plans are already underway for the 93rd annual WFA Convention and Trade Show, January 3-6, 2016, in Anaheim, California. Stay tuned for more information!