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Schedule

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Sunday, January 15


Registration
8 a.m. - 5 p.m.

Ballroom Foyer


Protect Animals, Guests & Exhibitors (PAGE) - Consumer Protection Program
10 a.m. - 5:45 p.m.

Crystal 1 & 2

Led by Marla Calico CFE, CEO & President, IAFE

(Ticket required - $75)

Contamination from E. coli and other enteric pathogens has become a significant risk to those who support programs that bring humans and farm animals into close proximity, including state and county fairs. This IAFE workshop is designed to train and educate fair operators and other stakeholders by providing basic information about consumer protection programs while providing hands-on assistance in developing programs and protocols to enhance consumer safety at farm animal-human events. You’ll leave the session with a detailed, ready-to-implement plan specifically designed for your own fairgrounds and its individual needs.

We recommend that all attendees bring a layout map of your fairgrounds in order to complete a custom bio-security layout plan.


Livestock Exhibitor Quality Assurance Program Lunch: Youth for the Quality Care of Animals
12:30 - 1:45 p.m.

Tahoe Room

Lindsay Chichester, UNR Extension Coordinator, Nevada Cooperative Extension

(Ticket required - $30)

The fair industry has established and continues to revise consistent, statewide standards of livestock welfare and management practices for the junior livestock program. These standards assure livestock product quality, food safety, proper bio-security measures and livestock competition that is educational, fair and ethical. Communication and coordination among the fair industry, livestock industry, youth educators and regulatory bodies helps to accomplish these objectives.

The newly updated Youth Quality Assurance Program will be unveiled at this lunch session.


YPI Steering Committee Meeting
2 - 3 p.m.

Whitney Room


Exceptional Organizations...How to Play Your Part
2 - 5 p.m.
Sierra Room

(Ticket required - FREE)

WFA’s Leadership Development Committee has produced a powerful tool for board members, fair CEO’s and foundation directors: Boards that Lead & Succeed – A Guide to Effective Fair Board Leadership, authored by renowned governance expert Bill Charney.

Splitting off into two concurrent tracks, CEO’s and Board Members will be given tools to guide them in their respective positions.This session will help to create and strengthen a shared understanding of knowledge, skills and abilities that organizations need to succeed in the current climate.

Board Track

Fair and foundation board members will learn and dive deeper into the 10 key principles outlined in the book and gain specific tools & techniques to enhance their knowledge in the role they play in their organization.

CEO Track

Learn basic techniques and understanding of board recruitment, committee development, and importance of leadership training & development and your role as the CEO in all of it.


CFA Open Forum
5 - 6 p.m.

Nevada 7

California Fairs legislative and fair funding update.


Newbie Welcome & Reception
6:15 - 7:30 p.m.

Crystal 5

Carol Scofield, Trainer & Facilitator, Carol S. Scofield & Associates

Join fair favorite Carol Scofield as she empowers you with tips & tricks for navigating the WFA Convention and Trade Show. Enjoy light food and refreshments as Carol shows you how to get the most out of programming and networking events. A must for first-time attendees.


Cal Poly Alumni Reception
6:15 - 7:45 p.m.

Carson 1 & 2
(Invite only)

WFA Board Meeting & Committee Chairs Reception
6:15 - 7:45 p.m.

Presidents' Suite
(Invite only)


WFA Bowling Tournament
8 - 11 p.m.

Grand Sierra Resort Bowling Center

(Pre-registration and ticket required - $30) - SOLD OUT

The unofficial kick-off to the Convention, this Service Member-hosted event is a Reno favorite! Grab your bowling shirt, pick your favorite ball, and have fun on your four-person team or let us match you with a team. Not a bowler? Come be a spectator at this must-attend networking event. Be sure to fill out the bowling form and send it into the WFA office.


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MONDAY, JANUARY 16


Registration
8 a.m. - 5 p.m.

Ballroom Foyer

Meet the Achievement Awards Winners Coffee Break

Guest Services - Simple & Effective Ideas That Have Worked

El Dorado County Fair - Code Adam & Fair Training Brochure
8 - 10 a.m.

Carson 1 & 2

Grab a cup and discover award winning ideas from fairs big and small.

Coffee will be served daily in the Achievement Awards room until 10 a.m.


Service Member Opening
8:30 - 9:45 a.m.

Sierra Room

Service Members gather to discuss navigating the WFA Convention program and highlight must-attend events for Service Members from all divisions. New to WFA? You won't want to miss this informative session!

The Service Member Meeting is presented by your elected board leadership and representatives from all divisions.


Growing Your Customer Database
8:30 - 9:45 a.m.

Nevada 1

Dan Gaines, Director of Entertainment, OC Fair & Event Center; Ruby Lau, Director of Marketing, OC Fair & Event Center; Angel Moore, Marketing Manager, Alameda County Fair; Becky Bartling, CEO, Sonoma County Fair; with Michele Richards, VP Business Development, OC Fair & Event Center as moderator

Reaching potential fair customers and ticket purchasers is becoming more and more of an electronic game. This panel discussion introduces methods for gathering new contacts and allows attendees to share creative ideas for adding to your fair's email database.


How to Read & Understand a Financial Statement
8:30 - 9:45 a.m.

Nevada 3

Pat Conklin, CEO, Dixon May Fair and CFSA Finance Team

Knowing the financial health of your organization is key to its success. This session is designed for both staff and board members of fairs and fair foundations. You don't have to be an accountant to understand the financial statements presented at your board meetings; learn what information needs to be included along with simple ways to present it so that both you and the public can understand the numbers!


Hispanic Consumer Best Practices
8:30 - 9:45 a.m.

Nevada 5

Angelica Balderas, Senior VP, Entravision Communications

This session will cover all aspects of reaching the growing Hispanic consumer base: an overview of the largest statistics of the Hispanic population, the best practices to attract a large Hispanic population, the return on investment, and how to get started even if you don't have a large budget. Followed by a general Q & A.


So You're a Nonprofit...Act Like One
8:30 - 9:45 a.m.

Nevada 8

Carlene Moore, CEO, Napa County Fair & Fireworks and Christy Layton, Sr. Counsel, Renne Sloan Holtzman Sakai LLP

Take a fresh look at your organizational structure in this session designed for nonprofit fairs and governmental agency fairs that have started nonprofits for the purposes of fundraising. While financial reporting for nonprofits is different, what about the other stuff? What do we have to comply with, what should we consider, and where are we free? Does everyone in the organization understand the role Bylaws, Articles of Incorporation, policies, and procedures play? Come to this session to better understand your nonprofit status.


Make the Most of Your Volunteer Program
8:30 - 9:45 a.m.

Nevada 10

Anton Timms, Director of Volunteer Services, Center for Volunteer & Nonprofit Leadership

Many of us have used volunteers in the past, but oftentimes we're frustrated with the outcome. This session teaches executive leadership the value of a strong program and what resources are needed to develop one. Presenters from the Center for Volunteer & Nonprofit Leadership (CVNL) will present an overview of proper volunteer program development, determination of the value of volunteers for grants, the return on investment of volunteers and more.


General Assembly, State of the Industry & Annual Meeting

10 a.m. - 12:30 p.m.

Reno Ballroom

Join WFA President Barbara Quaid as she calls the annual meeting to order; one of her final duties as President. Hear from representatives of our sister associations about their view on the State of the Industry. Meet the Blue Ribbon Interns and enjoy entertainment by a member act, followed by the keynote address:

Keynote Speaker – Jim Knight

Culture That Rocks! How to Amp Up or Revolutionize a Company’s Culture

This interactive session is effectively designed to highlight best practices to amp up or revolutionize a company’s culture in all areas of the business.

Jim Knight, Founder of Knight Speaker, will act as a thought-starter for the session. He will use the visceral backdrop of several well-known brands, including Hard Rock International (via his 21-year run with the brand as the head of Training & Development) as a platform to discuss key strategies to transform any organization’s culture, regardless of the current state.

Key Unique Concepts will include:

  • A clear-cut definition of Culture (finally!)
  • Enhanced Communication
  • Dealing with Cultural Change
  • Service Differentiation
  • Hiring “Rock Stars”
  • Philanthropy is Instrumental
  • Personal Accountability

The time allotted is chock-a-block full of visuals, out-of-the-box thinking, book quotes, videos, personal stories, industry statistics, case studies, and an interactive handout for some real “take-aways”…all told through the spirit of Rock ‘n’ Roll.

If you’re a fan of unpredictability and thinking about things differently, come hear what all the noise is about!


WFA Trade Show

12:30 - 4:30 p.m.

Summit Pavilion

The WFA Trade Show is back in Reno with food trailers, the NICA / Sysco Food show, and full of new exhibitors. With only four hours of Trade Show action today, you’ll want to be sure to see it all. Experience the latest and greatest in all-things-fair and discover your next business partner! Enjoy lunch & refreshments in the Coke lounge and shopping at the Blue Ribbon Foundation Silent Auction.

Blue Ribbon Foundation Silent Auction
12:30 - 4:30 p.m.

Summit Pavilion

Help support the Blue Ribbon Foundation by bidding on items donated by your peers. Find an item (or two!) and let the bidding begin!
Click here to donate auction items


Achievement Awards Center
12:30 - 5 p.m.

Carson 1 & 2

Visit the Achievement Awards center and be inspired: celebrate the accomplishments and milestones from the 2016 fair season while gaining valuable insight on ideas that you can implement at your next event!


IAFE Zone 8 Meeting
3 - 4 p.m.
Whitney

(Invite only)

Impact of Marijuana Legalization on Our Communities & Fairgrounds
4:45 - 6 p.m.

Tahoe Room

Mike Paluszak, CEO, Oregon State Fair; Sarah Cummings, CEO, Colorado State Fair; Lori Marshall, CEO, Cow Palace; Dan Mourning, CEO, New Mexico State Fair

Many western states have legalized or are considering the legalization of marijuana for recreational use. Several fairs have already hosted marijuana related events, competitions and other activities. Marijuana tax income is even funding at least one fair, and this trend is here now. This whole room program will look at the big picture with representatives from fairs and agencies already on the front line.


NICA Annual Membership Meeting
4:45 - 6:15 p.m.

Cascade Room

Meet with members of the National Independent Concessionaires Association: program features Jim Teece "Future Proofing Your Business" an inspirational vision of the fair/expo industry and how concessions and independent small businesses are the true partners of an critical to the future of fairs; Jim Guenthner "How the NICA Sysco Marketplace Works for Your Bottom Line" and an introduction to NICA Executive Director, Michelle Card.


President's Reception & Blue Ribbon Foundation Live Auction
6:30 - 8 p.m.

Reno Ballroom

WFA President, Barbara Quaid, Ventura County Fair, welcomes all attendees to join her for food and fun! You won’t want to miss the chance to bid on some spectacular Blue Ribbon Foundation Live Auction items as we raise money for educational programs and scholarships.
Click here to donate auction items

Entertainment Showcase
8 - 10 p.m.

Reno Ballroom

This is your opportunity to see the latest & greatest entertainment available for your fair! Representatives from the Western United States and Canada will gather in one location to enjoy performances hand-selected by a committee of fair industry experts. Be prepared to rock, roll, ooh and ahh over a variety of entertainers...and don't forget $1 beer!

Apply to be a part of the Showcase here


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TUESDAY, JANUARY 17


Registration
7:30 a.m. - 6 p.m.

Ballroom Foyer

Meet the Achievement Awards Winners Coffee Break
Connecting with New Partners & Some Old
Alameda County Fair - Robot Kids Competition
California Mid-State Fair - Get Crafty California Cocktail Competition
Glenn County Fair - Cattlemen's Day
8 - 10 a.m.

Carson 1 & 2

Coffee will be served daily in the Achievement Awards room until 10 a.m. Grab a cup and stay to hear award winning ideas from fairs big and small.

CFA Area Meetings
8:30 - 9:30 a.m.

Area meetings will be held only if requested by the Area Chair.

  • Cascade Area - Ruby 1
  • Central Coast Area - Nevada 9
  • Mother Lode Area - Teton 1
  • North Coast Area - Nevada 11
  • Sacramento Valley Area - Nevada 8
  • San Joaquin Valley Area - Nevada 10
  • Southern Area - Nevada 6
  • Non-California Fairs - Shasta 1

Service Member Division Breakouts

  • Commercial & Services/Supplies - McKinley Room
  • Entertainment - Cascade Room
  • Food & Beverage - Sierra Room
  • Carnival - Shasta 2

IAFE Institute of Fair Management Course: Sponsorship II
9:30 - 11 a.m.

Crystal 4

Jennifer Puente, Director of Marketing & Partnerships, Wisconsin State Fair

Review at an above average level how to make sponsorships & sales happen.Explore sponsorship valuation basics, the “sales process” and the strategy behind it, and how organizations are not only selling sponsorships, but are selling fairs.


Service that Rocks - How to Create a Differentiated Experience to Deliver Sustainable Results
9:45 - 11 a.m.

Sierra Room

Jim Knight, Founder, Knight Speakers

Jim Knight will act as the thought-starter for this interactive session that will highlight best practices to amp up the company’s customer service culture. The end-result of everyone who attends is to ultimately provide such unbelievable customer obsession about the “product” offering, that it influences consumers to come back for more.


Marketing to Millenials
9:45 - 11 a.m.

Nevada 11

Cassie Roberts Dispenza, SR. Partnership & Marketing Director, Saffire

Millennials...does the very word make you cringe? Marketers everywhere are scrambling to understand what drives and inspires this younger generation's habits. In fact, you've probably been to a session or two about how to reach millennials or work with millennials- but have you ever heard a millennial's side of the story? Join this presentation on an interesting twist on how to market to this extremely lucrative audience. Leave with the millennial mystery finally solved!


Animals at Fairs: Protecting Our Fairs From Extremism
9:45 - 11 a.m.

Nevada 7

Cindi Cavallini, Zoo Manager, Pacific Animal Productions & Sarah Conley, Animal Welfare Committee Chair, Circus Fans of America; Michael Bradley, CEO, California Mid-State Fair; Barney Costner, Fremont County Fair, Wyoming; moderated by Bob Johnson, CEO, OABA

Animal rights organizations have successfully lobbied pregnant sow birth demonstrations, protested BaconFest, harassed 4-H and FFA kids, and attacked exotic animal displays. This problem has made its way to every corner of the nation in every state. We will identify what has been attacked, methods of pressure used, and how to address activists. The focus will be on troubleshooting: what's been tried, what's worked, and what the future of animals at fairs looks like.


A Survival Guide to Training Green Help
9:45 - 11 a.m.

Nevada 9

Courtny Conkle, Conkle’s Concessions

A panel format session of service members on the do’s and don’ts of training temporary & seasonal help. Commiserate with and learn from help horror stories in this practical session, and learn what to do when it’s just not going to work out with a short-term employee.


General Session

11:15 a.m. - 12:30 p.m.

Reno Ballroom

Keynote Speaker – Elisa Hays

When Life Hits you Like a Truck

Elisa Hays speaks to audiences internationally sharing how she miraculously survived after being hit by a truck and propelled 30 feet through the air. She went on a quest to reshape and change the way we live and work.

When Life Hits You Like a Truck is a dynamic, transformational one of a kind presentation that will empower you with the unique techniques, tools and concepts she learned from her years in the theatre as an entertainer, entrepreneur and inventor. You’ll be laughing, crying, perching on the edge of your seats and having fun as Elisa challenges you to lead more effectively and generate new paradigms that will unlock the talent and commitment of everyone in your organization. You’ll return to work feeling refreshed, inspired and connected, with a compelling vision that will infuse your organization with renewed passion, purpose and pride.


WFA Trade Show

12:30 - 3:30 p.m.

Summit Pavilion

Last chance to stroll the Trade Show floor to make sure you haven’t missed anything! Don’t forget to turn in your raffle tickets for your chance to win some great prizes every hour.

Blue Ribbon Foundation Silent Auction
12:30 - 3:30 p.m.

Summit Pavilion

This is your last chance to bid on some fun and unique items while supporting a great cause! Don’t go home empty handed, bid now! There will be new items today, so be sure to check that you don’t miss anything.

Achievement Awards Center
12:30 - 5 p.m.

Carson 1 & 2

Visit the Achievement Awards center and be inspired! Celebrate the accomplishments and milestones from the 2016 fair season and gain valuable insights into ideas that you can use at your own event!

Auction Animal Care & Handling / Keeping Animals, Exhibitors & Public Safe During Fairtime
3:45 - 5 p.m.

Nevada 7

Tom Amberson, Risk Control Manager, CFSA; Dave Dillabo, Training Coordinator, CDFA – Fairs & Expositions; Jay Carlson, Ag Programs Manager, California State Fair

Livestock competitions and animal exhibits are key elements to the fair experience. The public loves to "see the animals"" during a fair. More and more our public are distanced from first-hand knowledge about livestock, horses and other animals traditionally seen at a fair. There is a growing lack of common sense about how to interact safely where livestock and other animals are exhibited and yet educating the public about livestock and animals is a key reason to have them interact at the fair. What are effective methods of conducting livestock competitions and presenting animal exhibits at the fair that insure the safety of the public, the animal and the animal exhibitor? Learn some proven techniques to keep everyone safe so that fairs can continue the important tradition of presenting and involving animals at the fair.

Learn the best way to handle market/auction animals during pre-fair, fair and post-fair. Reduce liability, protect the food chain and contribute to overall best practices in the fair industry."


The Disaster Response Network & Fairgrounds: What's Our Role?
3:45 - 5 p.m.

Nevada 10

Carlene Moore, CEO, Napa County Fair & Fireworks; Tim Fennel, CEO, San Diego County Fair; Ken Alstott, Consultant

Fairgrounds have always played a significant role as a place for fire camps. But in recent years, we've been called upon to be more actively engaged in disaster response, such as human and animal evacuation centers and shelters. Are you prepared for the role as the 'property owner' that you may be called upon in response to a major disaster in your community? Learn more about the ICS/NIMS system, free training opportunities, and ask yourself, is there a more active role fairgrounds can take in disaster response? Can we create our own industry response teams to send when another fairground is activated as a site?


Public Speaking 101...the Art of Communication
3:45 - 5 p.m.

Crystal 4

Carol Scofield, Trainer & Facilitator, Carol S. Scofield & Associates

This class is designed for anyone in the work environment who would like to develop their ability to communicate in a public setting; i.e., team meeting, interview, department presentation, board meetings, etc.The class is relevant for growing professionally, interactive and fun.


Generational Differences: Moving Into Modern Fair Management

3:45 - 5 p.m.

Nevada 5

Presented by Young Professionals Initiative: Randy Hatfield, CEO, Del Norte County Fair; Rea Callendar, CEO, Nevada County Fair; Barbara Quaid, CEO, Ventura County Fair; Greg Stewart, CEO, Central Washington State Fair; Kaitlyn Bailey-Findley, Fair Operations Manager, San Mateo County Fair; Matt Cranford, CEO, Stanislaus County Fair; Kady Porterfield, Ag Dept. Manager, Central Washington State Fair; moderated by Jerome Hoban, CEO, Alameda County Agricultural Fair

Fair Managers share stories of their management successes and challenges with hopes to help navigate their peers around potential pitfalls in a "chat" format. Come prepared to ask questions or fire your management philosophies at veteran or new fair managers who can reply with thoughts or guidance during the Q&A portion of the sessions.

Marijuana Policy
3:45 - 5 p.m.

Crystal 1 & 2

Representatives from New Mexico State Fair; with Cliff Munson, CEO, Siskiyou Golden Fair as speaker

An Open Forum to discuss policy issues affecting fairs driven by medicinal and recreational cannabis legislation. From on-grounds use, employee testing, and ADA compliance, the policy issues surrounding legal use are broad and represent new territory for Fair policy development.

Navigate Big Issues, Discover Big Opportunity
3:45 - 5 p.m.

Sierra Room

Presented by WFA’s Industry Standards Committee

Come with your questions at the ready for this interactive session where the Industry Standards Committee panel will facilitate discussions around two hot topics affecting fairs and service members alike. Audience participation is a must!

Transfer of Ownership

You’ve worked hard to build your business, so what happens when it’s time to pass the torch? As a Fair, what questions should you be asking, and how will the transfer impact your event? Join the conversation as fairs and service members come together to discuss how to approach this milestone life event with open communication and in adherence with P.R.E.P.

The Increasing Cost of Labor

Minimum wages are being raised incrementally over the next several years, driving the cost of labor up. How can we creatively mitigate these increased costs while still providing the optimal experience for fairgoers? Bring your ideas and suggestions and hear others’ input as we approach this developing situation from all angles.


Round Tables
3:45 - 5 p.m.

Tahoe Room

Back by popular demand!

WFA Committee Speed Dating
5:15 - 6:15 p.m.

Tahoe Room

Have you been wanting to join a WFA committee, but don’t know which one? Committee Speed Dating, lead by the Chairs will give you an overview of their committee, including the committee accomplishments and future goals. This is the perfect opportunity to get answers to your questions about WFA committees. All committees will be signing-up volunteers!

CARF Reception
5:30 - 7 p.m.
Crystal 5
(Invite only)

Wine & Cheese Reception
7 - 8 p.m.

Reno Ballroom

Hosted by WFA Service Members, this is a great way to mingle and sample award-winning wines from throughout the West. All are welcome to attend!
Service Members click here for more information

Blue Ribbon Foundation Auction Wine Cooler & Kegerator
7 - 8 p.m.

Reno Ballroom

Find out if your key opens the cooler full of award winning wine or a brand new kegerator!

Entertainment Showcase
8 - 9:30 p.m.

Reno Ballroom

Join us for an evening of revelry and rockin’ good time! Dollar beers are back and so is the first-class entertainment. Tuesday is prize day, so be sure to bring your raffle tickets. Must be present to win.





WEDNESDAY, JANUARY 18


Registration
8 a.m. - 6 p.m.

Ballroom Foyer

Meet the Achievement Awards Winners Coffee Break
Thinking Outside the Traditional Marketing Box
San Diego County Fair - Advertorial
Cow Palace - Social Media Program
California State Fair - T-Shirt Promotion
LA County Fair - Hot Blog on a Stick
8 - 10 a.m.

Carson 1 & 2

Coffee will be served daily in the Achievement Awards room until 10 a.m. Grab a cup and stay to hear award-winning ideas from fairs big and small.

The 7 Habits of Highly Effective People
8:30 - 10 a.m.

Nevada 7

Jeff Cesca, Director of Division Marketing Services, CDFA

Presenters will lead engaging, in-depth exercises on the 7 Habits of Highly effective People. Participants will get their hands dirty as they develop a philosophy for success, set personal goals, and improve their relationships.


Hispanics & Asians & Gays, Oh My!
8:30 - 9:45 a.m.

Nevada 9

Luis Valdivia, Multicultural Marketing Specialist, San Diego County Fair

The San Diego County Fair is a trendsetter in terms of multicultural marketing: its Hispanic marketing program - the longest-running in the Fair industry, and the 1997 Merrill Award recipient - will reach a 20th anniversary in 2017. The Fair's groundbreaking "Out at the Fair" - also a WFA award winner - is the only official LGBT outreach program in the Fair industry. The WFA award-winning Asian Festival also took off to a rousing start after several years of planning. We would like to share these success stories, tips on getting started, and how reaching out to untapped multicultural groups can increase Fair attendance each year.


Creative Competitive Exhibits
8:30 - 9:45 a.m.

Crystal 3

Charlie Barboni, Fair Manager, Marin County Fair

A three part presentation/workshop including: 1) The development of new competitive exhibit programs (Still Exhibits, Performing Arts, Special Events); 2) Marketing the programs in the most efficient way and 3) Creatively and economically displaying the entries.


Guest Relations in the Trenches and Now the Cloud
8:30 - 9:45 a.m.

Nevada 11

John MacCallum, Marketing & Promotions Manager, California Carnival Company; Tom Keffury, Publicity & Sponsorships, California Mid-State Fair

Provides relevant customer service techniques and tips to handle high-pressure guest interactions at your event and on social media. Basic how-to's and advanced social media responses.


Marijuana Public Messaging
8:30 - 9:45 a.m.

Crystal 1 & 2

Representatives from Colorado State Fair

An Open Forum to discuss public messaging issues affecting fairs driven by medicinal and recreational cannabis legislation. Once your policies are in place, how do you create the messaging to demonstrate your commitment to safety and a family friendly event?

Merrill Award Finalist Presentations
10 - 11:15 a.m.

Reno Ballroom

Join us as the 2016 Merrill Award finalists share their entries while the excitement builds towards the Merrill Award presentation at the Industry Awards Celebration. Presenters include:
  • The OC Fair – Community Inclusion Initiative
  • Big Fresno Fair – County Museum Collaboration
  • Nevada County Fair – Community Involvement Day
  • Marin County Fair – Step Right Up!
  • San Diego County Fair – Annual Theme Program

Networking Lunch
11:30 a.m. - 12:45 p.m.

Tahoe Room

(Ticket Required - $30)

Effective Fair Employee Onboarding

1 - 2:15 p.m.

Teton 1

Bianca Kulback, Human Resources Director, OC Fair & Event Center

Having a succesful fair means hiring lots of temporary seasonal employees who may not know our fair organization very well when they start on their first day. Learn what effective onboarding is all about and how you can ensure that your fair employees have all the information, knowledge, and enthusiasm they need to represent your fair in the best possible light.

Foundations on Fairgrounds
1 - 2:15 p.m.

Ruby 1

John Kegebein, Agricultural History Project, Santa Cruz County Fair

Santa Cruz County Fairgrounds Heritage Foundation is a major source of support for the Fair and Fairgrounds and I believe that this information should be shared with the industry. The foundation raises over $230,000 a year for Capitol and Maintenance projects on the Fairgrounds.


Making Attractions Out of Mole Mills
1 - 2:15 p.m.

Shasta 1

John Steffanic, CEO, Plumas-Sierra County Fair

When your entertainment budget drops to $23,000, how creative can you get? Plumas-Sierra County Fair Manager John Steffanic takes the "entertain ourselves" concept to a whole new level. He will share his "every 50 feet" guideline and how he keeps visitors entertained for peanuts. Learn how signage, imaginary attractions, humor and everyday activities make fairgoers feel like they are in a very special place.


Minnesota State Fair - How it Works
1 - 2:15 p.m.

Crystal 4

Dennis Larson, License Administration Manager, Minnesota State Fair

Uncontested industry leader in per capita gross food concession income, Minnesota State Fair, explains why they go "against the grain" in the Fair Food World.


Marijuana Exhibits
1 - 2:15 p.m.

Crystal 1 & 2

Oregon’s new laws define marijuana as an “agricultural product.” Will this lead to “Blue Ribbon" marijuana?

Achievement Awards Center Open
1 - 4 p.m.

Carson 1 & 2


Building Safety Awareness Among Fairtime & Temporary Fair Staff
2:30 - 3:45 p.m.

Nevada 6

Tom Amberson, Risk Manager, CFSA

It's no surprise that fairground risk exposures peak during fairtime. By establishing a proactive in-house safety awareness training program that reaches beyond permanent staff to include fairtime/temporary workers and volunteers, you can reduce workplace accidents as you build teamwork and accountability.


Tips & Tricks to Create Engaging Facebook Ads
2:30 - 3:45 p.m.

Nevada 8

Angel Moore, Marketing & Communications Manager, Alameda County Fair

Quick and easy ways to create Facebook ads while getting a lot of engagement.Reviewing Analytics and working with travel and tourism groups to find great keywords to make programs a success.


Achievement Awards Featured Agricultural Program
2:30 - 3:45 p.m.

Nevada 10

Hear from fairs of various sizes and budgets on how they incorporated Agricultural Programming into their fair. Learn how you can implement these ideas at your fair!
  • Dixon May Fair - Buzzing with Excitement
  • California Mid-State Fair - Cattlemen's Choice
  • San Diego County Fair - California Grown

Marijuana and Interim Events
2:30 - 3:45 p.m.

Crystal 1 & 2

Lori Marshall, CEO, Cow Palace

An Open Forum to discuss interim event issues affecting fairs driven by medicinal and recreational cannabis legislation. Hosting a Hemp Con? Serving as a camp for marijuana harvest workers? There are many issues and challenges for fairgrounds' year-round activities.

Georgia National Fairgrounds Schoolhouse Program & Rally Groups
2:30 - 3:45 p.m.

Cascade Room

Keaton Walker, Marketing & Sponsorship Director, Georgia National Fairgrounds & Agricenter

The National Schoolhouse Program workshop will give you the insight needed to contact and obtain a partnership between your State School System and Fairgrounds. We will give you information on how to start a Schoolhouse program and what goes into allowing the students, teachers and chaperones a chance to come and enjoy your fair free of charge to them. During this workshop you will see the discounts, specials and incentives that are offered at the Georgia National Fair to encourage Teachers, Principals and Superintendents to allow a program such as this to qualify as a “Field Trip” in your state. Not only will we be discussing the Schoolhouse program, we will also take a look into our Rally Day Programs that get your state CTAE Organizations coming to enjoy a “Day at the Fair.” We look forward to sharing our experiences from these programs with you!

Service Member Closing
4 - 5:15 p.m.

Sierra Room

Achievement Awards Photo Opportunity
5:15 - 6 p.m.

Ballroom Foyer

Industry Awards Celebration
5:30 - 8 p.m.

Reno Ballroom

(Ticket Required - $60)

Join us in recognizing the achievements of the award-winning leaders and innovators of our membership. Celebrating the best at WFA, we will present the following honors: the Barham Award for outstanding entrepreneurship; the Merrill Award for innovation and vision in fair management; and the WFA Hall of Fame award honoring individual commitment and service to the fair industry.

Suite Night
8:30 p.m.

Individual Suites

WFA’s popular after-hours parties are hosted by members in specifically designated suites. It’s a fun and entertaining way to celebrate and network with industry professionals in a casual setting.


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